How to Create a Successful Online Networking Bio

Copyright (c) 2009 Alan Gillies

While an online profile is essential for any form of networking success, business consultants everywhere say that it's significantly different from a normal resume. When featuring yourself online to promising business associates or clients, business coaching guides will always say that your profile should be a concise description of your overall experience, communication skills and specific accomplishments.

If you are uncomfortable writing about yourself, a business coach or executive coach can assist you in presenting job and communication skills that will attract business. Your online bio reflects on you and your company, so it could be advantageous to rely on business coaching for advice on how best to position career accomplishments, goals, experience and education as important networking components. According to business consultants everywhere, your online bio should be like a vivid road sign that delivers a powerful message in a fast read.

Using effective management training techniques to create your bio will result in a professional and inviting profile. With a business coaching expert, you can determine how much information to include. A business coach or executive coach can also advise you on additional business elements to include.

According to executive management training experts, your online bio should be about 150 words. Business consultants add that strong keywords are an important online communication strategy because they are the searchable items that will be used to find you.

As business consultants point out, online communication is passive, so professional communication skills will pique a reader's interest. Some items to complement your business niche and skills are professional designations or certifications, any executive management training, a list of current clients, awards, published works, member organizations and media outlets where you were featured.

According to executive management training consultants, every business owner should have two versions of their professional biography. Use a business coach or executive coach to create a traditional resume and an online profile. Although an online profile is less formal than a resume, it should still focus on the communication goals for your business. Your online bio is the first impression about your company and business coaching experts stress that it sets the tone for how you will be perceived.

Several business consultants note that many business people have had success in forming strategic partnerships or gaining clients through a properly fashioned online profile. Besides being a business builder, executive management training experts will tell you an online profile can lead to an extraordinary variety of opportunities, such as featured articles, media interviews, or speaking appointments.

A business coach or executive coach knows the best communication strategies that appeal to a vast audience, like website links or a video showcasing your business. By using various communication skills learned through business coaching, you can develop a bio that is an effective marketing communication tool.

An online profile can be compared to the 30 second elevator introduction. Strong communication skills and several revisions may be needed before it hits the mark, but a business coach or executive coach can guide you along to ensure you create the best online bio for networking success.


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Alan Gillies is the Managing Director of the L2L Group, specialising in supplying Executive Coaching, Training and Consultancy Services to Businesses around the World. Want to find out more about these comprehensive business building success strategies? Get Alan's phenomenal FREE Business Pack right now!